Antler - Day 6

Sat Apr 6, 2024

There's a birthday on the team today. (Happy Birthday, Alex Wright! You were literally at work; hopefully it was a fun day.)

Today's schedule

Bernie's Intro for Idea Generation

Self Inventory Exercise

  1. Knowledge - what was the focus of your education or career?
  2. Capability - what are you most proficient at?
  3. Connections - who do you know that has expertise in different industries?
  4. Financial Assets - What access to financial capital do you have?
  5. Name recognition - What are you well known for?
  6. Past work experience - Go through every important company you've ever worked at. What have you learned that others don't know?
  7. Passion for a market - Does the idea of improving climate tech or healthcare excite you?
  8. Commitment - Do you have the time and effort to devote to this endeavour?
  1. Distributed systems, type systems (lol), communication protocols
  2. Software development/tool building
  3. Lots of connections in the Toronto dev/AI scene
  5. Coding and blogging about it.
  6. Too much to go over in under like 30 minutes
  7. Toolsmithing; I like building enabler technologies.
  8. Yes. No qualifications.

Different angle

Share your edges. Use it as a starting point for exploration.

Study what's happening on the Frontier

The idea maze

Force Constraints

What is a company that can be worth $1B, that can be built in seven years using less than $50M of total capital.

Bernie's Q&A

Break and Ideation Sprints

Alan Smith on Business Canvas

In Chaos

You should

  1. Ideation (generate ideas)
  2. Problem validation (is this a real problem?)
  3. Solution validation (can you solve this problem, and what is the MVP?)
  4. Formation (growing the company, getting a team together do the thing)

At that point, you've stabilized and you can move on.

The Business Model Map

| |_| |_| |

  1. Customer Segments (who are you selling to?)
  2. Value Proposition (what are you selling them? What do they get out of buying you?)
  3. Channel (how are you selling to them? internet/malls/delivery system)
  4. Relationship (what's your relationship to the client? what keeps them coming back to you?)
  5. Key activities (what are the things you need to do in service of our goal/customers?)
  6. Key resources (what are the things you need to get in order to enable your key activities?)
  7. Key partners (outsiders to the company who perform key activities?)
  8. Cost Stream (what do you need to pay in service to your goals?)
  9. Revenue Stream (how do you make money as a result of your goals?)

Example - AI Headshot service

  1. CS
    • Dating sites
    • Grads
    • Real estate sales
    • Founders
    • Models
    • Pets
    • Plastic surgery
    • etc
  2. VP
    • Cheap
    • Convenient
    • High variety
    • Quality
    • Fast
    • Ease of use (pets are hard to get in front)
  3. Channel
    • Direct marketing to campuses
    • Tinder/Bumble/Whatev (channel partners)
    • Word of mouth
    • Modeling agencies
    • Influencers
  4. Relationship
    • Referral program
  5. KA
    • Develop software
    • Marketing
    • Customer service
    • Legal
  6. KR
    • Cloud resources
    • Models (AI models)
    • Servers
  7. KP
    • Realestate boards?
  8. R$
    • Pay per use?
    • Credits
    • Possibly subscriptions?
  9. C$
    • Salaries
    • Servers
    • Cloud services
    • Legal fees

Developing the above

JTBD Funnel

 ________ ________
| \      |      / |
|  \_____|_____/  |
|  /     |     \  |

(This was a square on the left and a circle on the right in the talk, I'm not going through that much trouble with ascii art)

What assumptions have we made?

evidence <-----> unknown

The point of this exercise is to point out three different spaces in the assumption problem:

Once we have these assumptions (business risks), we need to figure out what to do about them.

Experiment Funnel

Alan's Q&A

A lot of this rhymes with rationality training. But like, at a Company level rather than an individual level. It has to do with how much evidence you have for particular claims, and how likely mistakes are to be fatal. Given how formalized and templatized this process is, my intuition is that it might be automateable in the next year or two.

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